Angel Investor And Entrepreneur Michael Guimarin On Why Business Success Is Moving Away From Creation To Curation

Jeffrey Feldberg
5 min readFeb 20, 2024

As we usher into a new digital age, the business landscape continues to evolve. In this paradigm shift, how do entrepreneurs and business leaders navigate the ever-changing environment? The host of The Deep Wealth Podcast, Jeffrey Feldberg, interviews Michael Guimarin, a successful entrepreneur with an emphasis on technology, intelligence, and business strategy. Michael shares how curation, artificial intelligence (AI), and the Deep Wealth Experience play influential roles in the future of business.

The Shift from Creation to Curation and Emergence of AI

A significant pivot in our conversation steers towards the critical shift from creation to curation in business dynamics. As technology continues to advance, the business paradigm evolves from a product-centric approach to a user-centric one.

Michael emphasizes the importance of understanding the ‘curators’ in your business. Curators are those who determine what information it utilizes and how it applies it. Essentially, the people performing this ‘curation’ will be at the helm of the future business world.

AI plays a fundamental role in transforming our ways of doing business. Its capabilities have broadened drastically over the years, surpassing the Turing Test and becoming an integral part of our day-to-day transactions. Despite the undisputed fact that AI offers unparalleled efficiency and precision, the human aspect of curating and decision-making is paramount.

Fostering Leadership and Embracing Changes in Business Models

Focusing on leadership within business premises, Michael’s principles emphasize accountability and alignment. As a leader, his goal is to enable the team members to meet their respective individual goals. The objective is to make them so efficient that they outgrow their current roles, ultimately leading to their organic progression within the organization.

Embracing the changing face of businesses requires an understanding of a company’s ecosystem. Synthesis is one such application of this understanding. Originating as an AI educational technology company, Synthesis leveraged the idea of using end-users for more organic business growth. By involving children (the end-users) in recruiting other kids to the program, Synthesis capitalized on word-of-mouth marketing.

For decades, businesses have been preoccupied with content creation. Ideas, innovation, and intellectual capital were perceived as the key drivers of business growth. Yet, the unfolding of the digital revolution proposes a novel approach to value, redirecting focus from creation to curation.

As businesses anticipate the wave of AI integration into their operations, curation emerges as a critical endeavor. In a world flooded with information and accessible technology, discerning which data is pertinent and how to apply it within a specific context is of vital importance. Curation, in essence, involves a management mindset based on the selection of valuable information as well as strategizing its use.

The Future of Business and Artificial Intelligence

Artificial intelligence is revolutionizing the way businesses operate. Today, the fundamental business model revolves around curating enhanced customer experiences and leveraging participatory information. Businesses that recognize this shift and reimagine their models will be at the forefront of their respective industries.

Though AI will continue to bedazzle us with its capabilities, its infusion into businesses will be a gradual process. Accelerated digital transformation still requires a deep understanding of the business environment, necessitating a steady hand to guide the transition.

The future of business is undoubtedly exciting. While it can be challenging to navigate, it also opens up boundless opportunities. As entrepreneurs and business leaders continue to understand, adapt, and leverage the power of AI, exponential growth is not just a dream, but an achievable reality. The depth of wealth in the upcoming era will far outweigh what we’ve witnessed thus far.

AI integration into business operations opens a new horizon of possibilities but it also fundamentally disrupts traditional business value chains. With AI, the cost of certain operations and activities, previously perceived as bottlenecks, diminishes. However, this shift does not translate into infinite consumption or demand. Rather, it emphasizes the necessity for curation — knowing which operations should be deployed and when.

Pertaining to this, AI has a massive influence on marketing norms. Traditionally, the creation of unique content was a significant feat that marketers aspired to achieve. However, with AI, content creation is no longer the bottleneck in business marketing. The challenge now lies within content curation: discerning the quality of content and understanding its relevance and potential impact on consumers.

Leadership Beyond Technology: Navigating the AI Revolution

In navigating the rapidly changing landscape, leadership plays a critical role. Business leaders must transgress their traditional understandings of business operation and value chains to tap into the potential of AI. The challenge lies in understanding the technology, anticipating its implications, and accordingly devising a strategy that accommodates the shift from creation to curation.

Leaders should strengthen their foresight abilities, visualizing future outcomes and aligning existing resources. As curation gains prominence in a world dominated by AI, leadership duties revolve around providing guidance, removing bottlenecks, and allowing individual team members to realize their potential within the new paradigm.

As the world braces for AI’s impact on all professional sectors, the attention needs to shift towards enabling all business operations to adapt to these developments. In essence, companies should aim to transition from being creators to curators.

The focus should be on participatory information — the experience of operation — rather than the traditional modes of propositional, procedural, or perspectival data. This requires reassessing and redesigning business strategies to adapt to the emerging realities dictated by the AI revolution.

The transition towards a digital revolution with AI integration embodies numerous challenges and game-changing opportunities, with curation playing a central role. As technology continues to advance at an unprecedented pace, businesses must adopt a proactive and flexible approach, enabling them to leverage AI’s potential and redefine their operations.

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Jeffrey Feldberg

Helping you capture the best deal on your exit through the Deep Wealth 9-step roadmap. Leverage the same strategies I created for my 9-figure liquidity event.